工作营招募 | 环境助推：眼动和生物传感器

工作营招生

环境助推：

眼动和生物传感器

Environmental nudges via eye-tracking and bio-sensory measures

眼动追踪；助推理论；注意力操纵；情感地图

eye-tracking; nudge theory; attention manipulation; affective mapping

为什么人们会喜欢或不喜欢一条街道或一个广场？为什么他们选择坐在这个座位上而不是另一个座位上？为什么人们每次进入这个小花园都会感到平静和放松？设计师经常花很多时间试图弄清楚使用者潜在的行为动机和内隐体验，但大多数仍未充分知晓。

本工作营的同学将学习如何利用眼动追踪和生物传感技术，做出更明智的设计。我们将使用眼动仪和其他生物传感器来破解环境感知和决策的奥秘。它们将提供以毫秒为单位的人类信息搜索和处理的慢镜头，协助设计者理解人与环境交互背后的认知加工。

同学们将尝试将上述技术整合到一种称为“助推”的实验性设计策略中。这个概念是由2017年诺贝尔经济学奖得主理查德·泰勒提出。助推指的是一种通过改变环境中的小细节，去引导使用者注意力进而影响他们行为的设计策略。有了眼动仪和其他生物传感器，我们将更好地识别影响具体行为的关键环境特征，从而支持设计师实现设计精准干预。

本工作营将在一个校外的、有大量尖端设备的商业实验室——赢富仪器实验室进行。考虑到有赖于实验室设备操作，本工作营仅提供线下教学。

Why do people like or dislike a street or a square? Why did they choose to sit down on this seat rather than on another? Why do people feel peaceful and relaxed every time they enter this small garden? Designers often spend a lot of time trying to figure out the underlying motivations and implicit experience of users, but most still remain mysterious.

In this workshop, participating students are expected to learn how eye-tracking and bio-sensing techniques could help designers towards better informed design. We will use eye-tracker, as well as other bio-sensors, to decrypt the mysteries about environmental perception and decision making. They provide a slow-motion of human information searching and processing by milliseconds, which enable designers to understand the underlying cognitive process during people-environment interactions.

Participating students are expected to integrate the techniques above into an experimental design strategy called “nudging.” The concept was proposed by Richard Thaler, a Nobel laureate in economic sciences in 2017. A nudge is some small feature of the environment that attracts users' attention and alters their behaviour. Using eye-tracker and other bio-sensors, we will identify key environmental features during specific behaviour, and therefore lead to better informed design interventions.

Participating students will be working in an off-campus commercial-grade lab at INFO Instruments® with abundant cutting-edge devices to explore.This workshop is for on-site participation only, considering the hands-on sessions of lab devices.

笔记本电脑， Laptop

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导师团队 | Instructors

日程安排 | Workshop Schedule

点击链接了解详情

工作营一览 | Workshops Overview

内容提供  |  DigitalFUTURES

编辑  |  Sun Jiapan, Liu Jiyu, Li Jingxuan

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